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2018 Convention Presentation
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 Sales: Multiple Ways to Increase your Business
 Wednesday August 8 • 11:00 - 11:45 a.m.

This session will deal with a variety of methods to increase your business (and the bottom line!). Subjects will include educational open houses, targeted product lines, advertising, bonus programs and more. Hear what works and what doesn’t! 

Warren Stewart
Warren Stewart joined the sales team of Industrial Diesel in August of 1987. Along with his years with Industrial Diesel, Warren has more than 45 years of sales and managerial experience. Mr. Stewarts’ enthusiasm, leadership, and knowledge has immeasurably aided in the growth of Industrial Diesel Inc. He is currently the Chairman on the Business Management Committee with ADS.

Faron Lofton
Faron Lofton is the Business Development Manager for M&D Distributors in Houston, Texas. He began his outside sales career in 1994 in the Construction equipment industry. Soon thereafter, a Texas Caterpillar Dealer brought him on board and the Diesel education really began. There, Faron learned the ins and outs of the Diesel industry and achieved "Salesman of the Year" award year after year until his departure.

Now, Faron spends the majority of his time focusing on the digital world. Every day is spent focusing on targeted ad campaigns, Pay-per-Click (PPC) digital content and marketing, and managing M&D’s online Diesel University. Twenty-four years of knocking on doors has convinced him that in today's distracted business climate, it's more important than ever to remember that we connect with our customers as a team - not as a machine.

Carl Fergueson
Carl Fergueson has been in the diesel industry for over 40 years. Starting as a salesman for Diesel Sales and Service (currently ProDiesel) in 1973. He has been a salesman, sales manager, vice president of sales, and marketing director for several companies. Currently he is the General Manager of Taylor Diesel of Nashville, Inc. where he has worked for over 20 years.